I've wrangled marketing, product development, and data at companies from scrappy mid-size shops to Fortune 500 giants. I've herded cross-functional campaigns, kept product content tidy across e-commerce wildlands, and led internal comms for an employee group bigger than my hometown.

Here's the thing nobody tells you about climbing the corporate ladder: the higher you go, the further you drift from your own backyard.

Somewhere between the org charts and the quarterly decks, I noticed I could tell you everything about a global supply chain and almost nothing about the farmer three miles down the road. That didn't sit right.

If there's one thing I learned along the way, though, it's this: the best marketing, ops, and web work all do the same thing — earn trust before you ever make the ask. Turns out that lesson applies just as much to a neighborhood bakery as it does to a Fortune 500 brand.

In 2025, I spent a season as a CSA farmhand — juggling 40 members, weekly veggie hauls, and way more mud than I bargained for. It put me back in direct contact with the people I was actually feeding, and it reminded me why I got into this in the first place. Turns out, why you build something matters just as much as how you build it.

That season also cemented something I'd been circling for years: I eat as local as I can, I shop locally crafted goods over anything mass-produced, and I'd rather know the name of the person who made my dinner or my coffee mug than the name of a shipping conglomerate.

Corporateland gave me polish. My community gives me purpose.

This is why I do what I do now: I bring Fortune 500 discipline to marketing, ops, and web projects for big-hearted, local businesses — minus all the corporate bloat. There's a real joy in it that I never felt in a boardroom.

When I help a local shop tell its story better, or untangle a workflow for a business owner I might run into at the farmers market next weekend, the work stops feeling like a job and starts feeling like showing up for my neighbors.

On the ops side, I spot the bottlenecks, untangle workflows, and build systems that actually lighten your daily load. For web projects, I design sites your customers actually want to use, smooth out the user flow, and clear the path to conversion. When it comes to marketing, I craft strategies, shape messaging, and pick channels that help you show up as your real, consistent self.

At the end of the day, I make it easier for your customers to find you, get what you're about, and trust your business — so you can grow in a way that actually lasts, and so this community keeps thriving the way I know it can.

When I’m not wrangling chaos, I’m enjoying Lake Michigan walks, hopping between local cafés, rooting for the South Bend and Chicago Cubs, and cooking up whatever's fresh from the garden or the farmers market that week.

All of this shapes how I see the world: spotting hidden inefficiencies in the everyday, noticing design quietly doing its thing, and knowing that the right words can build — or break — trust in a heartbeat.

I believe in systems that actually sing, strong coffee, locally made goods on my shelves, and businesses that stay rooted in what matters most: the community right outside their door.