How I Got Here & What That Means for You

About Carrington

  • I grew up in a multigenerational family of farmers and gardeners—the kind where you learn early that systems either work or they don't. There's no faking good operations. One weak link and the whole thing falls apart, whether it's a harvest schedule or a product launch.

    My mother's maiden name is Wiley. My father's last name is Haase. When I started this business, combining them felt right—The Wiley Haase honors both sides of the family that taught me how things should run.

  • After that, I spent years in the corporate world—mortgage origination at a major national bank, product data management at a specialty home furnishings company, and enterprise data architecture at a Fortune 500 industrial supply corporation. Working at scale taught me that reliable systems aren't complicated, they're just clear: clear ownership, clear processes, clear data. No fluff, no mystery.

  • In 2025, I hit pause on corporate life and spent a season working as a farmhand at a local CSA in South Bend—managing a 40-member community, coordinating weekly deliveries, and getting my hands dirty again. That experience reconnected me with something I'd been missing in those air-conditioned conference rooms: the purpose behind the operations. Why we build systems matters just as much as how we build them.

  • These days, I bring that enterprise-grade operations discipline to scrappy, mission-driven businesses—without the bloat. I help you build systems that actually serve your mission rather than swallow it whole. Because you shouldn't have to choose between growing your business and staying true to why you started it.

  • When I'm not wrangling operations, you'll find me at Lake Michigan with a good book, cheering on the Cubs (yes, even in the rough seasons), working on my novel ‘Storm Born’ at a local cafe, or experimenting with whatever's growing in my kitchen garden. I believe in systems that work, coffee that's strong, and businesses that stay rooted in what matters.

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What I Bring to the Table
(My Expertise)

  • Operations & Web Support | Local Micro Cake Bakery
    Midwest
    I’m helping a local micro cake bakery scale—streamlining operations (ordering, production planning, fulfillment) and upgrading their website so the customer experience stays smooth as volume grows.

    E-Commerce & Operations Manager | Local Plant Shop
    Midwest

    I manage end-to-end e-commerce operations, keep inventory accurate, optimize processes, and make sure the customer experience stays smooth. I also handle ongoing website maintenance to keep the digital storefront running beautifully.

  • Farm Hand | Small Organic Farm
    Midwest — Summer/Fall 2025

    Managed daily operations for an organic, small-scale farm. Ran POS systems for CSA members, handled cultivation and harvesting, maintained equipment, and contributed to organic production standards.

    Enterprise Data Specialist | Fortune 500 Company
    Remote — Spring 2025

    Analyzed complex data for quality and consistency. Identified ways to improve data structures and governance. Built dashboards and presentations to communicate trends.

    Product Development | Manufacturing/Distribution Company
    Remote — 2023–2025

    Oversaw new product creation from start to finish using the Stage Gate Process. Coordinated cross-functional teams across Sales, Marketing, Sourcing, and Category Management. Kept stakeholders informed and mitigated risks to keep projects on track.

    Product Data Coordinator & Inside Sales Rep | Home Goods Manufacturer
    Midwest — 2019–2023

    Managed product data across multiple e-commerce marketplaces. Governed customer portals to maintain inventory accuracy and resolve content issues. Conducted audits and QA testing. Built a prospect database focused on interior design and drove outbound sales outreach.

  • ✦ E-commerce operations and strategy
    ✦ Web design and website maintenance
    ✦ Product data management and QA
    ✦ Project coordination and stakeholder collaboration
    ✦ Process improvement and inventory optimization
    ✦ Building cross-functional rhythms that actually work

  • Built operating rhythms that stuck. I facilitated monthly cross-functional meetings that aligned stakeholders, kept agendas clear, and ensured follow-through.

    Owned the infrastructure. I maintained workspace systems that ran recurring meetings and tracked decisions, updates, and next steps.

    Led internal comms at scale. As Communications Chair for a large employee resource group, I planned events and managed channels reaching 2,500+ associates.

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