How I Got Here & What That Means for You

About Carrington

  • Both sides of my family had the same motto: how you do something matters just as much as getting it done. I grew up with backyard farmers and garden tinkerers who treated every system, right down to the dirt, with a whole lot of care.

    That same care is what I bring to my work now. When I started this business, mashing up both family names just felt right. It's my daily reminder that everything I do here is rooted in those backyard values.

  • I've wrangled marketing, product development, and data at companies from scrappy mid-size shops to Fortune 500 giants. I've herded cross-functional campaigns, kept product content tidy across e-commerce wildlands, and led internal comms for an employee group bigger than my hometown.

    If there's one thing I learned: the best marketing, ops, and web work all do the same thing — earn trust before you ever make the ask.

  • In 2025, I spent a season as a CSA farmhand — juggling 40 members, weekly veggie hauls, and way more mud than I bargained for. Turns out, why you build something matters just as much as how you build it.

  • I bring Fortune 500 discipline to marketing, ops, and web projects for big-hearted businesses — minus all the corporate bloat.

    On the ops side, I spot the bottlenecks, untangle workflows, and build systems that actually lighten your daily load.

    For web projects, I design sites your customers actually want to use, smooth out the user flow, and clear the path to conversion.

    When it comes to marketing, I craft strategies, shape messaging, and pick channels that help you show up as your real, consistent self.

    At the end of the day, I make it easier for your customers to find you, get what you're about, and trust your business — so you can grow in a way that actually lasts.

  • Lake Michigan walks, local café hopping, rooting for South Bend and the Cubs, and cooking up whatever's fresh from the garden.

    All of this shapes how I see the world: spotting hidden inefficiencies in the everyday, noticing design quietly doing its thing, and knowing that the right words can build — or break — trust in a heartbeat.

    I believe in systems that actually sing, strong coffee, and businesses that stay rooted in what matters most.

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What I Bring to the Table
(My Expertise)

  • Currently

    Operations & Web | Alchemy Healing Arts — South Bend, IN
    Helping a collective of healing practitioners show up online with intention — organizing the digital presence, refining the web experience, and building infrastructure that lets the practitioners focus on care while the platform does the heavy lifting.

    Marketing Coordinator | Local Co-op — Midwest
    First marketing coordinator on the scene — building the brand's voice, setting up systems and channels from scratch, and tuning up operations and the website to handle way more action.

    Operations & Web | Reverie Cakes SB — South Bend, IN
    Helping a local     micro cake bakery scale without the chaos — streamlining ordering, production planning, and fulfillment while building a website that keeps the customer experience smooth as volume grows.

  • E-Commerce & Ops Wrangler | Local Plant Shop — Midwest, Winter/Spring 2026
    Kept the e-commerce engine humming, managing inventory, and making sure everything stays fresh and tidy online.

    Farm Hand | Small Organic Farm — Midwest, Summer/Fall 2025
    Ran daily farm operations, wrangled CSA POS systems, handled cultivation and harvesting, and kept the equipment from falling apart.

    Enterprise Data Specialist | Fortune 500 Company — Remote, Spring 2025
    Dug into data quality, tidied up governance, and built dashboards that actually make sense.

    Product Development | Manufacturing/Distribution Company — Remote, 2023–2025
    Coordinated Stage Gate projects with Sales, Marketing, Sourcing, and Category teams — herding all the cats, basically.

    Product Data & Marketing Coordinator | Home Goods Manufacturer — Midwest, 2019–2023
    Kept product content and brand presence consistent across e-commerce marketplaces, audited for brand consistency, built a prospect database from the ground up, and led outbound sales outreach.

  • What I'm Good At

    ✦ Marketing strategy and content
    ✦ E-commerce operations
    ✦ Web design and maintenance
    ✦ Product content and brand consistency
    ✦ Cross-functional coordination
    ✦ Process improvement and systems building

    • Built marketing rhythms that actually stuck — monthly cross-team meetings with clear agendas and real follow-through, so everyone stayed on the same page.

    • Owned the content backbone — kept product data tidy across marketplaces, tracked decisions, and made sure the brand voice stayed true, even as things scaled up.

    • Led internal comms at scale — as Communications Chair, managed channels and events that reached 2,500+ associates.

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